Data Storytelling Tips for Creating More Persuasive Marketing Campaigns - MalkamDior.com
How To Think Visually Using Visual Analogies.
Unlock your potential & amplify your voice through storytelling! As a storyteller you must be creating more persuasive marketing campaigns and share key tips for building a personal brand while creating a community and empowering other voices.
Seems so simple, but brand storytelling is not that different from Hollywood storytelling.
According to a blog titled "Storytelling ideas for Business" -
"The Elements of Digital Storytelling""The Center for Digital Storytelling (CDS) developed a list of the important elements of digital storytelling, if you aren't sure where to get started, use this list to help guide you:
- Point of View: What is the main takeaway and perspective of the story?
- A Dramatic Question: What is the key question that will hold the viewer's attention throughout the story?
- Emotional Content: What are the serious issues that connect the audience with your story and make it come alive?
- The Gift of Voice: How can you personify the story to help the audience better understand the context?
- The Power of the Soundtrack: How can you support or embellish on the story with music or other sounds?
- Economy: How can you effectively use the best content with the most value without overloading the viewer?
- Pacing: How can you change the rhythm of the story to affect the way viewers react to the content?
Shot in the dark:
Good grades means the person knows how to respect deadlines.
Having a current writing project shows they go above and beyond to hone skills.
Something team-based indicates a "plays well with others" candidate.
Knows the suite of Google office software.
Here are “5 Data Storytelling Tips for Creating More Persuasive Marketing Campaigns.
- Get a compelling host
- Have a consistent format
- Execute clear storytelling
- Keep an engaged audience
What's worse than cooking up a bedtime story for your kids?
They asking you the same story after a week & they remembering the entire thing while you can't go beyond the protagonist's name. Infographics aren't an excuse for bad storytelling. If the information coughs up a bad result, don't feel obligated to use it!