Strategies Behind Social Media Success - www.MalkamDior.com
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5 Steps in Creating a Winning Marketing Strategy in 2018. The Latest Social Media 2018 Trends Report From SEO Experts Today!
Creating a social media strategy for your organization may seem overwhelming, but it doesn't have to be. Random social media tactics lead to random results. You need a strategy.
- Relentlessly encourage, edify & inform.
- Ignore trolls, mockers & slanderers into oblivion.
- Starve dissensionists, narcissists, & errorists of the attention they crave.
- Point people to sound people & resources.
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Social Media Strategy Example
Acclaimed author, educator, and seo marketing consultant Malkam Dior untangles the world's most confusing business trend in this all-new blog edition.
Here's a useful marketing strategy from Sprout Social (5 Steps).
1. "Create Social Media Marketing Goals That Solve Your Biggest Challenges.
- The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish.
2. Research Your Social Media Audience
- Approximately 79% of adults use Facebook–but are your customers actively engaging with your brand there? Understanding your audience is necessary to learn things like who buys your products, what age group is the toughest to sell and what income level makes up the most of your returning customers? As for social media, it’s just as critical to know your audience.
I currently work in PR and Marketing in my company and am in charge of our social media channels, and this book gives you a rundown about key concepts, ideas and ways to think creatively about catering to your audience.
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By no means an exhaustive guide, but this gem is a great way to replenish some of the "common sense" of social media management and remind you of important factors that make your strategies successful in today's competitive, interconnected society. Thumbs up!
3. Establish Your Most Important Metrics
- While your targeted social media metrics might be the most important step of a strategy, it’s often the spot most veer off the path. Vanity metrics like follower count and likes are always good to measure, but does it tell you the whole story of your brand on social media?
4. Research Your Social Competitive Landscape
- Before you start creating content (we promise we’re almost there!), it’s really smart to investigate your competitors. We put this before the content creation process because you often find new ways to look at content by analyzing what’s making your competitors successful.
5. Build & Curate Engaging Social Media Content.
- Did someone say content? It’s no lie–social media content is extremely important to your marketing strategy. However, it’s best to follow the previous steps before planning out content (we caught you, blog skippers!) so you can start building more effective themes." - Sprout Social
In conclusion, this blog provided insights into: * The five foundational strategies behind social media success * A five-step path to discovering your social media strategy * Battle-tested tips and ideas you can apply today * Case studies illustrating social media successes * Answers to the biggest questions about measurement, organization and budgeting.