The Impact Social Media Has On Digital Media Marketing - @SEOMalkamDior
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"Digital Media. Examples of digital media include software, digital images, digital video, video game, web pages and websites, including social media, data and databases, digital audio, such as MP3 and electronic books". Wikipedia
What is the purpose of digital media?
Digital media allows for the exchange of information in a wide range of forms. The information can be for purposes such as entertainment, illustration or communication. Digital media is the product of digital data processed electronically, stored as a file, and transmitted within computer systems and across networks" - according to Tasstudent
Millennials have the highest rate of digital media consumption and is also the largest living generation and now collectively spends $600 billion each year.
Brands will need to continue to grow digital investment in order to connect with these digital natives.
5 types of Media -
"Modern media comes in many differentformats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kindsof software, and the Internet. Each type of media involves both content, and also a device or object through which that content is delivered." According to Mentalhelp.
According to an article published by by ALEX CHRIS titled -
It is important to know the differences between the different marketing theories so that you can select the most appropriate tools to use in your campaigns.
Digital marketing is the future of marketing and will gradually gain more ground in the online and offline World.
Social media on the other hand, is the new way to connect with other people, it is part of digital marketing and it’s here to change the way we find new customers and promote our products.
In conclusion, we've learned that content marketing is a cost-effective marketing campaign that is quite compelling to create customer engagement.
It can be optimized more with digital marketing tools that are integrated with various social media channels or websites.
Turn your company into a recognized brand in digital media, improve positioning and be part of the leaders in the market to add to the Impact Social Media has on Digital Media Marketing.