The Millennial Marketing Plan: Get New Customers - www.MalkamDior.com
|- Marketing to Millennials -|
Manage Marketing Efforts & Creative in One Place. Whether you're just starting out or are an experienced entrepreneur, The Millennial Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
|- Manufacturers: Get Social With Millennials | Manufacturing -|
Millennials represent up to a $200B per year market - (Tech.co)
Millennials likely won’t come to you, so you need to go to where they are, social media. The younger generation is constantly using these platforms (more than 70 percent of Millennials are daily social media users), mostly on their phones, so brands that have a strong social media presence can make a big impact.
Begin by using social media and adding hashtags, creative questions, memes, or contests. The key with social media advertising is to be subtle and not to sell things as overtly as a traditional commercial.Why wordless logo?
Some marketers believe that debranding can make global brands appear “less corporate” and “more personal” to consumers.
- Starbucks Dropped the Name -
It's very fascinating from a branding 'avatar' perspective. I'm curious to see how brands will represent themselves in a VR/AR construct.
To get new customers, you have to think like your target audience.
78% of millennials prefer a brand experience that is relevant and gives them information. According to Stephen Zoeller -
An example of a relevant and simple marketing tactic to reach this audience is Federal Express providing South by Southwest festival attendees charging stations to charge mobile devices.
The charging station example demonstrates a marketing tactic that builds an emotional connection with a brand, especially with the millennial generation that does not like to be without the use of its mobile devices."
|- 10 Top Brands for Millennials -|
Your Marketing Plan Should Include the Following -
- "Business Summary - In a marketing plan, your Business Summary is exactly what it sounds like: a summary of the organization. This includes the company name, where it's headquartered, and its mission statement -- all of which should be consistent with the business as a whole.
- Business Initiatives - The Business Initiatives element of a marketing plan helps you segment the various goals of your department.
- Target Market - Here's where you'll conduct some basic market research. If your company has already done a thorough market research study, this section of your marketing plan might be easier to put together.
- Market Strategy - Your Market Strategy uses the information included in your Target Market section to describe how your company should approach the market. What will your business offer your buyer personas that your competitors aren't already offering them?
- Budget - Don't mistake the Budget element of your marketing plan with your product's price or other company financials. Your budget describes how much money the business has allotted the marketing team to pursue the initiatives and goals outlined in the elements above." - according to Hubspot
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth.
Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.