Learn How to Choose Long Tail Keywords For Massive Search Traffic - @SEOMalkamDior
CASE STUDY Finding low competition, long tail keyword phrases, is the easiest way to rank your website..reliable and deadly accurate.
What are Long-tail keywords, and how to find them?In an article posted in WordTracker' they give a clear and accurate definition of the term.
"Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy."
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Counter-intuitively, longtail keywords might make your content more effective in the age of voice search. The more specific the voice search, the more successful a longtail oriented strategy will be.
A common misconception is that long tail keywords must be a certain length (word count) in order to be classified as “long tail.” Our research on 1.4 billion keywords proves that this is a myth. So, what are long tail keywords?
Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that consumers typically do prior to making a buying decision." Source (WordTracker)
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Topical Long Tail Keywords.The long tail keywords in this group are generally based on more focused topics (ie. “squeeze pages”). They have fewer long tail variations, and may not produce as much search traffic as the first group. The following steps are all according to SEOBook.
Step 1: Build a Basket -
The first (and possibly most important) consideration is determining which keywords to target. For this I think a three-step process is best:
|- How to find Longtail Keywords using Competitive Analysis | SEO Keyword Research -|
Periodically, it’s a good idea to return to traditional keyword research, and to dig back into your analytics. This is particularly true if a concept or product is seasonal, but regardless the queries driving traffic to your site are bound to shift, and analyzing both the segment of keywords you’re targeting and the actual traffic to a given page can help to drive a tremendous amount of additional traffic to an individual page.
Step Two: Put It On The Page
Unless you coordinate an army of writers or build a venture-backed model around creating a piece of content for every phrase imaginable, you can’t create a piece of content for every phrase you want to rank for. As such you’ll have to effectively target long tail keywords by including the multiple phrases in your keyword bucket throughout the page:
Step Three: Building Links For Your Keyword Basket
Finally, even though many of your long tail keyword variations will rank on their own, you’ll want to develop some links with specific anchor text to these pages. You can do this in a few different ways:"
However, they are generally lower-competition keywords that will likely be easier to rank for. This video breaks down each bucket so you can enhance your keyword research to create content that can send you a torrent of free organic search traffic. Be sure to subscribe for more actionable marketing and SEO tutorials.