SEO For Millennials: Climb the Google Rankings (2018 Tutorial) - @SEOMalkamDior


New to SEO? This tutorial shows you how to optimize your website for search and rank high in Google. Read how I optimize websites against the competitors. 

What is SEO? 


SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing. As a business owner, blogger, or website owner, your job is two-fold: First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.” Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.

The SEO techniques that are taught in this training blog include: 1. Keyword research By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month.

- Keyword Research Strategy -


What is Keyword research and how to do it effectively? According to a blog posted in Hubspot-



"Keyword research is when people use keywords to find and research actual search terms that people enter into search engines. The knowledge about these actual search terms can help inform content strategy, or marketing strategy overall.

I'm going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.

That way, you'll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about."

 Here's How To Do Keyword Research -
Step 1: Make a list of important, relevant topics based on what you know about your business.
Step 2: Fill in those topic buckets with keywords.
Step 3: Research related search terms.
Step 4: Check for a mix of head terms and long-tail keywords in each bucket.
- On and Off Page SEO Process, (Infographic) -

On-page SEO -

On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be bang on. In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices.

How do you do on page SEO step by step? 6 powerful steps, (According to Hubspot).

"The difficult part, no doubt, is coming up with a method for organizing and tracking all of those various on-page SEO elements.

If you have been in search of such a method, you're in luck: The HubSpot marketing team recently released an updated version of our On-Page SEO Template, an Excel document that allows you to coordinate pages and keywords -- and track changes -- all in one place.

In the rest of this post, we'll be using that template as a guide as we walk you through the process of your on-page SEO management, step by step."
 
Step 1: Crawl Your Site.
Step 2: Do an SEO Audit and Define Your Site Architecture.
Step 3: Update URLs, Page Titles, and Meta Descriptions.
Step 4: Establish a Value Proposition.
Step 5: Define Your Target Audience.
Step 6: Plan New Page Titles.
Conclusion - 
Having optimized web pages will set the foundation for your success in search engine optimization. It will help Google understand what your content is about and help your customers find you.

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