4 Search Engine Optimizer Trends That Will Matter Most in 2019 - Malkam Dior

A List of Search Engine Optimizer Trends in NYC That Will Matter Most in 2019!

Search marketing is undergoing rapid transformation driven by new technologies. Artificial Intelligence, Voice Search, Visual Search, Amazon, and Blockchain all impact how we search for information and buy products and services online.

1. Mobile-first Indexing - Mobile-first indexing' will be enabled by default for all new, previously unknown to Google Search, websites starting July 1, 2019 -- thank you for making websites that work well on mobile from the start! 

In an article published in Search Engine Land' the following quote highlights Mobile-first indexing.

In a nutshell, In a nutshell, mobile-first indexing means that Google uses the mobile version of your page for indexing and ranking.

Since March 2018, Google’s started the process of migrating sites to mobile-first index. It might happen that Search Console has already notified you about it.

Bear in mind, a mobile-first index does not mean “mobile-only.” There’s still a single index with both mobile and desktop versions. However, the whole “mobile-first” buzz means that Google will be using the mobile versions for ranking once the site’s migrated.

You get it, right? With your mobile version being the primary one for ranking, there’s no excuse to procrastinate with mobile-friendliness.

Action plan:
Any mobile version type is fine. Just take into account a few moments. Google’s Trends Analyst John Mueller mentioned: “If you want to go responsive, better do it before the mobile-first launch”. So, if your site hasn’t migrated yet, and you’ve been thinking about switching, do it now.
Plus, Google strongly recommends against m-dot and responsive for the same page, as it confuses crawlers.

To understand how search engine spiders see your mobile pages, crawl them with a mobile bot. For example, WebSite Auditor can do it for you:"

- SEO Trends 2019 -

SEO trends: Page speed and new web tech boosts Google rankings.  

2. Page Speed - The most effective method to Improve Web Page Load Speed Without Losing Rich Content. 

It's a well known fact that page burden times majorly affect a site's prosperity. Google's inquiry calculations support quick burden times, and there's a great deal.

  • How do I speed up my website? – Website Optimisation 101 Page loading time is undoubtedly one of the most important factors for a website today, not just from a user point of view, but also from Google’s.

Quick loading websites perform much better on every front: 

3. Branding and Ranking Signaling - Unlinked Brand Mentions are not ranking signals at Google, in neither organic search nor local search. Sites are in three packs because of location prominence, distance, and relevance. 

Location prominence is primarily based upon citations, & a link is equal to a citation under location prominence. It is a mention of a local entity, not a brand. 

They are mentioned in a Google patent as part of a process to decide upon a quality score for pages of a website (not for the ranking of those pages.) 

How does that work for brand names that are also common words (like Apple)?
Apple is a business, and a local entity, and a domain name; a citation is when a local entity is referred to. The folks who came up with Google Maps over a decade ago weren't thinking in terms of brands, when they wanted to rank local entities. 

That is why Google started the knowledge graph, so the could better understand when an entity is referred to in a query or on a page. Entity recognition is an algorithm in use by Google to enable to tell.

4. Amazon search - Powering a search engine with Amazon SageMaker - using query expansion, a common search technique that takes the user’s search query and adds context to it before querying the data store. Amazon product SEO, KEYWORD, Search Terms finder APP.

Need an app to find keywords, search terms, for Amazon ASIN's for more than 10,000 skus at same time. Need a User interface to upload excel with the asins and app finds relevant keywords from internet. Sitemap increases the visibility of your site to search engines; it also helps easy navigation.


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