Why Instagram Has 58 Times More Engagement Than Facebook - Malkam Dior

According to a new report from research firm Forrester, Instagram is the top-performing network for brand engagement.

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My tips for making the most of this engagement?

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Use a call to action (CTA) in every post. This may be a "shop now" or "read our blog post via the link in our bio" at the end of your caption. It doesn't need to be a hard sell each time. It can also be more subtle, such as "share your thoughts in a comment below" or "think about how you can implement XYZ in your daily routine".
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Whatever you post about, think about what you want your followers to actually do after reading your post.
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In addition to CTAs, think about the other three C's; consistency, creative and collaboration.

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A whole book could be published about the three C's. But our key takeaways are simply to:


  • Post regularly (even just once a week for some industries!)
  • Make sure your images and caption are high quality and add value
  • Collaborate with other businesses and individuals to increase your reach
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Do you find social media overwhelming?  Why not DM Malkam Dior to see if we can help with your marketing workload? 

(See what I did there? Yup, that's our CTA!)

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