Why Instagram Has 58 Times More Engagement Than Facebook - Malkam Dior

According to a new report from research firm Forrester, Instagram is the top-performing network for brand engagement.


My tips for making the most of this engagement?

Use a call to action (CTA) in every post. This may be a "shop now" or "read our blog post via the link in our bio" at the end of your caption. It doesn't need to be a hard sell each time. It can also be more subtle, such as "share your thoughts in a comment below" or "think about how you can implement XYZ in your daily routine".
Whatever you post about, think about what you want your followers to actually do after reading your post.

In addition to CTAs, think about the other three C's; consistency, creative and collaboration.

A whole book could be published about the three C's. But our key takeaways are simply to:

  • Post regularly (even just once a week for some industries!)
  • Make sure your images and caption are high quality and add value
  • Collaborate with other businesses and individuals to increase your reach
Do you find social media overwhelming?  Why not DM Malkam Dior to see if we can help with your marketing workload? 

(See what I did there? Yup, that's our CTA!)