Crafting Your Brand: A Step-By-Step Guide to Determine Your Brand Essence - Malkam Dior

What you need to know about, Crafting Your Brand: A Step-By-Step Guide to Determine Your Brand Essence - Branding in Four Steps by Malkam Dior - ⠀⠀⠀⠀⠀⠀⠀⠀

Communications and branding are not the same thing.
Be very skeptical of anyone who claims to be an expert at both.This brand post is a collaborative and fun experience designed to help demystify the brand creation process and to depart with the single most important element of crafting your brand: identifying the essence of your brand.⠀⠀⠀⠀⠀⠀⠀

Here are the four steps you should take to brand your business in 2020:⠀⠀⠀⠀

  1. Identify your target customer - As a business who strives to convert a prospect to leads, you need to target your ideal customers and you also need to know where your prospects are in the buyers' journey so you can publish appropriate content. the use of inbound marketing has proven to be very effective.
  2. Determine your brand promise to your target customer and what differentiates your brand from competitors - 1st party data should be balanced with direct customer feedback + employees and business partners. Data needs a human filter & Co's need to strike the right balance to stay on top of their target customers’ evolving behaviors.
  3. Demonstrate how adding emotional appeal to your brand is the key to connecting with your target customer and fostering a long-term relationship with your customers. 
  4. Identify the elements of brand execution through the brand logo, the voice of the brand, delivering on the brand promise and the importance of a consistent execution of your brand across all platforms.

Here are the different ways you can reach specific audiences with Gmail Ads:

  • Affinity audiences
  • Audience keywords
  • Automated targeting
  • Target by intent
  • Customer match
  • Demographics
  • In-market audiences
  • Life events
  • Remarketing⠀⠀⠀⠀⠀