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Crafting Your Brand: A Step-By-Step Guide to Determine Your Brand Essence - Malkam Dior

What you need to know about, Crafting Your Brand: A Step-By-Step Guide to Determine Your Brand Essence - Branding in Four Steps by Malkam Dior - ⠀⠀⠀⠀⠀⠀⠀⠀ Communications and branding are not the same thing.
Be very skeptical of anyone who claims to be an expert at both.This brand post is a collaborative and fun experience designed to help demystify the brand creation process and to depart with the single most important element of crafting your brand: identifying the essence of your brand.⠀⠀⠀⠀⠀⠀⠀
Here are the four steps you should take to brand your business in 2020:⠀⠀⠀⠀Identify your target customer - As a business who strives to convert a prospect to leads, you need to target your ideal customers and you also need to know where your prospects are in the buyers' journey so you can publish appropriate content. the use of inbound marketing has proven to be very effective.Determine your brand promise to your target customer and what differentiates your brand from competitors - 1st p…

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