What are the Principles of Marketing?
Marketing is defined as "the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling."
An alternate definition is paraphrased from memory of an introductory business text is: Marketing is all activities conducted to prepare for sales.
Sales is all activities required to close the deal. Shipping and customer satisfaction would be included in sales to avoid the customer from reversing or unclosing the deal.
Marketing refers to channeling the gap between service and product providers to service and product seekers. Also known as a way of satisfying needs.
The Marketing Mix or the "4 Ps" are:
The concept of the "4 Ps" has been replaced by the concept of the "7 Ps" they are